Website Designers and Webmasters

Dedicated to all the tasks Webmasters, Website Developers and Website Designers find themselves facing.

By: Ashton Sanders

Google Adwords PPC Bids to be #1?

May 23 2009

Filed under: Google,PPC,Tutorial

This is a great trick to find out the exact price people are bidding to be #1-3 at Google Adwords PPC.

Google Adwords (Pay Per Click) is a very easy way to market your website. You choose the keywords and how much you are willing to pay for each click. Then Google takes your bids and all the other people bidding on that keyword and organizes them with the highest bidder on top. A day or so after you have submitted your first bid, Google will tell you if you need to increase it to get onto the first page. But what if you want to know what it takes to be in the 1st, 2nd or 3rd spot in the Google Adwords (sponsored ads)?

Detecting the Google Adwords PPC Bid Price

Continue Reading…

By: Ashton Sanders

Google’s Indexing Delay: Update

Nov 28 2007

Filed under: Blogging,Google,SEO

As of today, Google knows about 35 pages of my Mordheim blog. The last time the Googlebot hit this blog was on the 22nd, and my post on the 21st of November is up second when I check to see how many of my pages Google has added to it’s search index.

It looks like Google has a fondness for blogs, as I’ve never had a page on my website get into the Google index that fast. Usually it takes at least a couple weeks.

Another thing to note: this blog is a subdomain of www.ashtonsanders.com, and Google already knows about this site. Even thought it is only a one page site, I’m sure it helped the speed into Google’s index because it already knew that that domain existed.

-Ashton Sanders

By: Ashton Sanders

How Do Search Engines Think? SEO Basics

Apr 26 2007

Search Engine Optimization is fairly easy to understand. All you need to do is put your self in a Search Engines Shoes.

Let’s start with Google’s Mission:

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

-http://www.google.com/corporate/

Nice and Simple. But it gives you a good understanding of what you are working with and helps us to realize some very basic truths about Search Engines.

Search Engines Truth:

Search Engines want to find useful, informative sites for every search term.

Duh… And they do that by using robots (or bots) that are programmed to “index” websites and decide how useful/informative they are. So our job as Search Engine Optimizers is to make it obvious to search engines that your site is useful and informative. Here are some basics to Search Engine Optimization:

Use Valid Code: The search engine bots don’t have eyes, so they can’t see your website, but they can read the code that makes your website, and they do know how to read valid HTML. But if your code isn’t valid, the bot can get confused and ignore parts of your site.

Content is King: Anyone can make a site that says, “Hello World!” Search engines don’t value sites that don’t have any content. You need to have relevant content on your website. If your site is about fixing Race Cars, but you never say race cars on your site, don’t be surprised when you never find your site under the search term “race cars.”

Don’t Hide Text: An old search engine “cheat” was to have white text on a white background. This would allow you to have lots of keyword heavy content on your site without actually having to bug your visitors with the large amount of text. This will damage your rankings much more than it will help.

Basic Principles: Google recommends that you don’t do anything solely for search engines, which isn’t to say that you shouldn’t get your site search engine optimized, but rather, don’t waste time and money trying to develop tricks to deceive the search engines. Just make a good, quality site that people will find informative and useful.

Links:If someone likes your site enough, they’ll link to it. Duh. So if your site is extremely useful, and a lot of people like it, you’ll have a lot of links to it. The number of links you have to your site is one of the biggest things that the search engines will judge your site on.

That’s a nice overview of how search engines think, and the basics of search engine optimization.

-Use it wisely
-Ashton Sanders

By: Ashton Sanders

Google is: Funny

Apr 12 2007

Filed under: Google,Humor

Yes, Google is a lot of different things. One of the things that Google is, is “Funny”

I don’t know who figured this out… but let just say you wanted to drive from Boston, MA to …. France! You could ask Google Maps to give you directions…

And It’s actually a fairly simple process. I’ve got the map saved Here:

Click to Get Directions

I’d like to bring your attention to step 5.

HAHAHA

-“I love Google!”
-Ashton Sanders

By: Ashton Sanders

Google Webmaster Tools

Mar 13 2007

Filed under: SEO,Webmaster

Yet another reason why Google is awesome: Webmaster Tools

Webmaster tools is the greatest tool for anyone wanting to get their sites up in the search engines. Search Engine Optimizers who don’t know about this tool, aren’t really search engine optimizers.

You prove to them that you own your website in one of two ways: 1) uploading an .html document to the server with a certain name like Google2903ncvd90nk30.html or 2) add a meta tag to your home page with a similar random name. After that, Google will get you all the information that they have about your site!

The program will tell you all of the crawl errors that the Google bot has while crawling your site! So if your site has gone through a couple redesigns or upgrades, I guarantee there are pages that used to exist that Google can’t find. And everyone of those pages create a 404 error for the Google bot – which, by the way, is not good. But you’ll never know unless you get this tool and find out!

Its got endless tools like that. It has a robot.txt analysis page that will tell you if you have any problems with your robot.txt.

It will tell you how your pages are ranked by Google. It will tell you like 50% of your pages have medium page rank and the other 50% has low page rank. It will also tell you how many links you have directed to your website, and where they are coming from.

Google Webtools also has a place for you to submit your website’s site maps! (Get gsite crawler to create your sitemaps… It makes it as easy as pie.)

And I barely scratched the surface on all of the different tools available to you through webmaster tools.

Check it out
-Ashton Sanders

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You have found the semi-coherent ramblings of Ashton Sanders: a website designer, developer and webmaster. This is primarily Ashton's place to save notes about techniques and things that he learns in his never-ending conquest of the internet. Hopefully it's coherent enough to be useful to you too.

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